Che cosa sono i profumi di nicchia e perché sceglierli?

What are niche perfumes and why choose them?

Niche perfumes are so called because they are mainly aimed at a small number of people, the main differences between high fashion commercial perfumes, made to please more people, are the quality of the natural raw materials for example iris rhizome, a flower that is difficult to process and cultivate and oud, a precious resin coming from aquilaria trees. Production and distribution is often in limited quantities, making niche fragrances even more exclusive.

Niche perfumes do not follow marketing, fashions or trends, here the perfumer is in fact free to express all his creativity, to express himself without giving importance to whether everyone likes him or not.

Other differences are the care taken with the packaging, the material of the caps and the bottles which are often handcrafted.

Why choose niche perfumes ?

Mainly when you approach niche perfumery, you do it to have a unique perfume that expresses your personality and to stand out from others.

Using a niche perfume can be a more engaging and pleasant experience thanks to the complexity of the olfactory compositions that can evolve in interesting ways throughout the day.

In summary, choosing a niche perfume means opting for a fragrance that tells a unique story, created with passion and attention to detail, offering an exclusive olfactory experience.

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